Pregnancy care—prenatal and postpartum—are essential to your patients’ health and well-being.

Healthfirst encourages your practice to actively identify patients who may need their pregnancy care needs addressed. For specific best practices and tips see the Healthfirst Provider Guidebook for Quality Measures.


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2025 Healthfirst Quality Incentive Program (HQIP)

  • Identify members who need care by accessing the Healthfirst Quality App. Use the Care Opportunities tab to view member care gap information.
  • Timeliness of Prenatal and Postpartum Care is a measure that may be eligible for incentives in the 2025 Healthfirst Quality Incentive Program. Please check your HQIP Guide and other Healthfirst communications for details on applicable measures.




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Member Wellness Rewards

Please advise your patients that they may be eligible to receive Wellness Rewards for completing a postpartum care visit.


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Provider Resources

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Healthfirst Member Services is here to help

Patients can contact their plan’s Member Services team for help scheduling or getting to their appointments, or for more information about Wellness Rewards. Member Services contact information can also be found on the back of the member’s ID card; see sample ID cards here.


Monday to Friday, 8am–6pm

  • Medicaid Managed Care:1-866-463-6743
  • Personal Wellness Plan: 1-855-659-5971
  • TTY 1-888-542-3821


For more information about recommended health screenings for your patients, please contact your assigned Clinical Quality Manager or Network Account Manager. You can also call Provider Services at 1-888-801-1660, Monday to Friday, 8:30am–5:30pm.


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